The Team Running Free Sponsorship Program is a unique sponsorship model that is built around our belief that everyone can contribute something different in a sponsorship relationship. It was established in 2004 with 24 athletes. Athletes have ranged in age from 10 to over 70 years old and come from many different athletic backgrounds and levels. We’re now celebrating over 20 years of bringing together thousands of athletes and partners in the running, triathlon, cycling, and swimming communities in the hopes that being part of something larger is that extra motivation that makes a difference in their journey to success!
What we have come to understand over the years is that sponsorship isn’t just about winning races or getting your picture in the paper (although those are both wonderful things). It’s about being a great ambassador. For some athletes, this means writing interesting content for the website or volunteering at events. For others, organizing training groups, racing in team gear, or attracting media attention. The bottom line is: everyone contributes differently and the Team Running Free program is based around recognizing and rewarding all of the unique ways athletes can participate.
Athletes are selected based on their ability and passion to contribute and represent the Team program, the athletes, and the team’s partners. We want to help participants realize their full potential as an athlete no matter what level they are participating at. Most importantly, we want to reward hard work and loyalty so that they can continue to grow, stay motivated, succeed and feel great about their contribution to our athletic community.
